Gamification of Giving
Establishment of a new game category
Together for a better society
During 2019-2020 we challenged the traditional way of offering lottery games in Sweden. With a 100% value proposition, the female target group participated with daily micropayments of help – 1 sek (0,10 cent). As a thank you from the organisations involved, each customer was given a chance of winning 50.000 SEK (5.000 Euro).
Our portfolio of impact games are designed with purpose in cause and instead of using high monetary prizes as wins, we can position products and experiences as part of the win experience. As a player even loosing feels good as that loss is a direct contribution to the cause of your preference.
Social and environmental impact can be made by players through gaming. As an operator, it becomes increasingly more important to be a leader not only in the field of responsible gaming, but also in corporate social responsibility.
A portfolio of impact games positions your company for the future.